Ok, so there's good news and bad news. The good news is that anyone can start and run an abundant healing practice or spiritual business. But the bad news is about 95% of those that do, never get their businesses off the ground. Why? Because they are great at being healers and guides but horrible at being business people. So, in this guide, I'll show you exactly what it takes to become someone who can genuinely succeed in business as a healer or spiritual business owner.
Table Of Contents:
Step One: Clarity
Every successful business person has a destination in mind. And that is usually a big fat number that makes the most successful business owners wealthy. But I get it; you are probably not in it for the money. And, while I appreciate your wholesome intention, you're business needs a source of capital that keeps it running and growing. Thus, income is equally as important as impact.
Income and impact are directly correlated. Why? Because more income means more resources to build and grow your business, enabling you to change more lives. So making money a priority is an absolute must if you want to be a successful business person and an incredible healer or guide.
Ask yourself: What impact do I want to make? How much income do I aim for to support my mission and life sustainably? What is the fastest path for making income and impact? For the latter, you will benefit from the free mini-training I put together for you on how to craft an irresistible offer designed to sell.
Vision is also the first step in branding. Even though most people think branding is just logos and color palettes, it's about creating a vision that people can relate to before anything else.
When you're able to share your vision clearly, you develop a brand persona. And, if people dig your brand persona and they share your vision, they will become your community. (More about community in step #7).
Step Two: Excellence
As healers and spiritual business owners, we tend to be very romantic. Most of us believe we were put here to spread positivity and to be a guiding light for everyone we encounter but the truth is, business is business. You have to learn to be an excellent business person if you want to succeed.
Excellence in business starts with the following (at minimum):
- Aggressive sales goals that you are willing to stop at nothing to achieve.
- A proven product or service in a niche where you know a dream client is ready and willing to buy. If you don't have one, ask me how to develop one.
- A lead generation and conversion machine in place that supports your sales goals (more on this in #4)
- An accounting system that tracks revenue, expenses, and eventually profit.
- A mentor (paid or unpaid) who is at least a few successful steps beyond you because doing it alone can be far more expensive in the long term.
When my client Rena came to me she was on the verge of giving up. Her "healing business" was a side gig she'd tried to make full-time for two years. She was speechless when I asked her about her sales goals, product, lead generation tools, and how she accounted for the business. And that's when she realized she wasn't building a business. She was building an expensive hobby.
Within 30 days of committing to excellence in her business, she started making 5x more income and eventually quit her day job to be a full-time business owner.
Embracing gaps in your business knowledge with humility and seeking mentors and experts in the areas where you know what you don't is one of the best things you can do for yourself- and your business. Let others guide you where they excel and illuminate the path for others where you shine brightest.
Step Three: Single-minded Focus
Most of us healers and spiritual business owners want to do all the things for all the people, but the truth is, until you are successful in helping one type of person with one thing, trying to service everyone on multiple levels is a death wish for your business.
The most successful journeys begin on a narrow path. Niching down allows for a laser-focused strategy, clear messaging, and an easily identifiable target audience. It also helps you build authority and become a recognized leader.
Fun Fact: Tony Robbins started his career in the smoking cessation niche. He built authority, leadership, and a brand persona long before he made a huge income and impact.
Niching down isn't a prison sentence; it's a place to build authority.
Step Four: Commitment
Overnight success stories typically lead to crash-and-burn stories as well. That's why commitment to creating a business with a proper foundation is key to building a scaling. A few things you should commit to right off the bat so that you can build a proper foundation for your business.
Here's what you need:
- One singular focus. This could be one product or service or a product or service "suite" that is a natural progression for your ideal client or customer journey.
- A tech stack. You'll need a CRM (customer relationship management software) like Active Campaign and funnel-building software like Click Funnels for lead generation and conversions. And, a payment processor that is not Cash App or Venmo.
- A communication strategy. A content calendar and scheduling tool like Metricool is one way of doing this, but don't limit yourself to social media. Use your email list to be in regular contact with your community. This will help them know, like, trust, and eventually buy from you.
- Your numbers. The more you become familiar with your numbers, the better you will manage them. And remember - sales is not profit. So keep track of your numbers and strive for profit.
In addition to genuinely supporting your business, when you build the right foundation you will feel more in control of your business. When you have control, you can steer it towards even greater success.
Step Five: Finding Opportunity
The path of entrepreneurship is undeniably challenging. And it's not linear. There will be moments of doubt, instances of rejection, and periods of uncertainty. But in uncertainty is also opportunity.
Keep in mind that hundreds of thousands of healers and spiritual business owners are in the same boat as you. When you are unsure of what direction you're heading, reach out. It's never been easier to learn from people who are a few steps ahead of you.
In addition, it's never been easier to collaborate with people at the same point on their journey. Just make sure you align with people who can carry you forward on your path and who can lift you in turn. Setting a common intention with the people you collaborate with is KEY to the success of the collaboration and to protect your brand.
Step Six: Drive Results
You must be able to drive results if you want to succeed. Driving results is largely a function of the prior five steps, but it's also a matter of believing in yourself. True, unshakeable confidence stems from an intrinsic belief in your capabilities. You must trust that you, more than anyone else, direct the bottom line.
Simply put, if you're going to lead your business toward success, you must feel able to do so.
Step Seven: Cultivate Your Tribe
Intentionally curating a community that converts is essential in today's creator economy. The value of genuine community has never been higher but if it's not intentionally created you'll end up like my client Melody, who came to me with more than 1M followers and an average income of only $2k per month. I don't know about you - but I'd rather have one-tenth of that many followers if they were intentionally curated to convert.
When you are intentional about cultivating a tribe who shares your vision, they will not only help you build your brand, but they will be the conversions and collaborations you need to continue to grow. Plus, a community provides support and feedback, which is essential throughout an entrepreneurial journey. Invest in building a tribe that resonates with your vision and values. The adage goes, "If you want to go fast, go alone. If you want to go far, go together."
Walking the spiritual path in business requires many things. It demands a synergy of soul and strategy, of purpose and profit. By integrating these seven foundational steps to an abundant healing practice or spiritual business you'll achieve the impact and income you dream of making.
You may also like How to Sell More of Your Offer With Ease.