If you want to sell more of your course and make hella money, there are a couple of things you need to do so that you can stand out amongst a sea of millions of other people who are pushing courses these days. From how to make six figures on Etsy to how to become a reiki master, there seems to be a course for everything. However, despite the abundance of courses available, many creators struggle to make sales, and there's good reasons why. In this article, we will explore the reasons why most courses don't sell and what you can do to avoid this "course calamity."

Here's What We'll Cover:

Why Courses Don't Sell - And What To Do About It.

The internet has revolutionized the way we learn. With the rise of online courses, anyone can learn just about anything from the comfort of their own home. However, this convenience has also led to an oversaturation of the market. It seems like everyone and their mother is creating a course these days, and the competition for sales is fierce. That's why you have to stand out in a niche and become exceptionally valuable to your dream clients.

The Problem with Most Courses

One of the biggest reasons most courses don't sell is that they are packed with information, not transformation. In a digital age where information is free, people are skeptical about course creators who probably just gathered a bunch of free data and put it in a pretty little package so they can profit. Successful courses lead someone from a place of pain to a place of pleasure or along a transformational path where their lives are changed for the better once they're finished. And most courses don't do that.

Know Who You're Selling To Before You Try To Sell

Another common mistake that course creators make is failing to identify their target audience. Even if your course is packed with transformation, if you are marketing it to the wrong people, it will not sell. Before you create your course, take the time to research your target audience and niche down. Who do you serve? What are their pain points? What are they struggling with? Once you clearly understand who your audience is and carve an authentic niche, you can create a course and content that speaks directly to dream clients.

Create A Real Sales Page, Not Just A Link In Bio

Even if you have created an amazing course and identified your target audience, if your sales page is sucks, you will struggle to make sales. Your sales page is your opportunity to make a strong first impression and convince potential customers that your course is worth their time and money. A compelling sales page should clearly communicate the benefits of your course, address any potential objections, and create a sense of urgency. We use Click Funnels for our sales pages because they have amazing templates, click here for a free trial.

Build Trust with Your Audience

Trust is essential in any business transaction, and the same holds true for selling courses. If your audience does not trust you, they will hesitate to invest in your course. Building trust takes time, but there are several things you can do to establish yourself as a trustworthy authority in your niche. This might include creating valuable lead magnets, offering a money-back guarantee, or showcasing testimonials from past students.

The best way to build trust is to intentionally curate a community that converts by providing valuable content to your niche dream clients. You can download our guide to curating a community that converts by filling out the form below.

Stand Out

As mentioned earlier, the market for online courses is incredibly crowded. With so many options available, it can be challenging to stand out from the competition. However, there is one thing you can and should do to sell more. Provide excellent student support, especially in the early stages of selling. Your student's success reflects how good your course really is. Going the extra mile to offer support and ensure they achieve the outcome you're course promises will create raving testimonials and an organic marketing machine for more sales.

Provide REAL Value

Ultimately, the success of your course comes down to the value it provides to your audience. If your course is not delivering on its promises or providing actionable insights, your students will be unlikely to recommend it to others. To ensure that your course provides value, focus on creating actionable content that leads to genuine and lasting transformation.

If you need help developing more value, consider booking a strategy call with me by clicking on the orange button at the bottom of your screen.