So you want to make money online, eh? Good - because in this article, I'm going to share with you the top 5 must-have tools that are key to your success! Using these tools in tandem with one another creates a business engine that will help you print money over time. So, let's dive in!
A website, blogging platform, and, or landing page designer
Some people would say that websites are a thing of the past, but I disagree wholeheartedly, especially if you have a personal brand. Websites reflect your image and your authority, and they help people know, like, trust, and eventually buy from you. Plus, these days, they are super easy to create without spending thousands of dollars. From Wix to Shopify (depending on what you are selling), you can create a website in an afternoon and make it look absolutely stunning!
The secret to my website (which I shamelessly LOVE!) is twofold. I host my site on a platform called Showit, and I only use templates from Tonic Site Shop. Tonic not only has website design templates, but they now have Canva templates, too! This dynamic duo has helped me create a brand and blog that feels timeless, and they are loved by famous creators like Jenna Kutchner. Plus, their customer service is unparalleled. Both make you feel just like family.
Websites, blogging platforms, and landing page designers like (my favorite) Click Funnels are far more dynamic than bio links- at least when writing this blog. Even though links in bios like Stan Store are evolving fast, they still don't have the design interface that captures the hearts and minds of a well-designed website, blog, or landing page designer. Think of investing in these tools, like honoring your inner goddess; they are a domain where she (or he) can live in her glory eternally.
Email Marketing Software:
Email marketing software is a powerful tool that can significantly impact the success of your online business. Firstly, it enables you to build and grow an engaged audience. It allows you to capture leads, communicate with your subscribers, and nurture relationships over time. It also lets you send highly targeted and personalized emails that help you to provide value, establish trust, and ultimately drive sales. My favorite, by far, is Active Campaign. I've tried Mail Chimp, Drip, and many others, but at the end of the day, Active Campaign is worth learning because it will help you grow.
The beauty of email marketing software is automation. If you can effectively drive traffic to your website, blog, and, or landing page- AND you can provide enough value to the people who land there, you can capture their email or phone number and put them into an automated sequence of emails or texts that encourage you them to convert into a sale.And, the glory of it is that you only need to create an automation one time. It's a set-it-and-forget-it way of capturing leads and making sales on autopilot.
For selling products online, e-commerce platforms like Shopify or WooCommerce provide the necessary infrastructure to set up an online store, manage inventory, process payments, and track orders. But if you're selling things like coaching, it's another story.
The last thing you want to do is use apps like Venmo and Cash App (at least at the time of writing this article) because they just don't have the business integrity you need to make a lot of money. Instead, try a professional payment processor like Stripe, which can be connected to sexier checkout systems like Thrive Cart or Click Funnels - and even links in bio like Stan Store.
An Amazing, High Converting Lead Magnet
If you want to make money online, you have to demonstrate you are an authority on a certain subject matter. You can do this in DM's but you'd have to be an extraordinary creator who knows how to call your community to action in order to convert your content into sales.
Assuming that is not you- at least for now - your best bet is a high-converting lead magnet demonstrating your expertise and ability to take your clients along a transformational journey they are willing to pay for. It also has to be engaging so that your lead will consume it. The highest engaging lead magnet of all time is a quiz.
A Sales Strategy
A lot of people try to make money online with no strategy, which is why so few actually succeed.. If you don't have a strategy, it's going to be very difficult to set and achieve sales goals. A sales strategy is critical to your success because it gives you a framework to work in to make money online.
It helps identify and target the right customers, effectively convey the value proposition, and differentiate yourself from competitors. A sales strategy helps optimize resources by focusing on the most promising channels and methods to reach the target audience. It enables the creation of compelling and persuasive messaging that resonates with potential buyers, increasing the likelihood of conversion. Moreover, a sales strategy allows for data-driven decision-making, as performance metrics and analytics can be leveraged to refine and improve tactics. Ultimately, a well-executed sales strategy is the backbone of online success, enabling businesses to maximize their revenue and achieve sustainable growth.
Anyone can make money online with tools like these. They give birth to a business and help it to operate with a heartbeat. Deployed correctly, they can create a symphony that crescendos into the success you dream about and help you make a lot of money online.